Graphlit
Cloud platform for processing unstructured data with LLMs.
Role
Lead Product Designer
Scope
Website, Branding, Motion Design
Introduction
Pixomatic is an image editing app mainly used to create social media graphics, collages, and postcards. While offering a wide array of tools, it wasn't quite optimized for newcomers, as confirmed by multiple first‑time user experience tests. Users felt overwhelmed by the number of tools available, and many of these tools required some level of experience to achieve pleasant results.One of our high-level goals was to refine the beginner's experience.
We aimed to introduce beginner‑friendly tools, simplify existing complex ones, and educate newcomers on their use — all while dealing with constraints set by legacy code and architecture.
I was in charge of the UX, UI, and interaction design of the app.
Challenges
How might we better introduce newcomers to apps' capabilities?
How might we adapt existing tools to popular workflows?
How might we streamline typical workflows?
Introduction
Pixomatic is an image editing app mainly used to create social media graphics, collages, and postcards. While offering a wide array of tools, it wasn't quite optimized for newcomers, as confirmed by multiple first‑time user experience tests. Users felt overwhelmed by the number of tools available, and many of these tools required some level of experience to achieve pleasant results.One of our high-level goals was to refine the beginner's experience.
We aimed to introduce beginner‑friendly tools, simplify existing complex ones, and educate newcomers on their use — all while dealing with constraints set by legacy code and architecture.
I was in charge of the UX, UI, and interaction design of the app.
Results
These are just the highlights, though.
As a result of my work on Pixomatic, our North Star (number of images exported) doubled, iLTV increased by 2.5×, yearly revenue grew by 12×, and the app rating improved from 4.39 to 4.58.Additionally, we did some quality‑of‑life improvements: created a unified color system for the app, transitioned to system fonts, unified navigation bars & introduced learning center with tutorials.
Please note, the UI and animations in this case study have been updated to reflect my current standards.
