I've spent the past 12+ years designing digital products across startups, scale-ups and large organizations.

My work sits at the intersection of product thinking, interaction design and visual craft. I like difficult products: complicated workflows, ambiguous ideas and systems with lots of moving parts that need to feel obvious to the person using them.

Over the past few years I've worked heavily on AI-native products alongside SaaS, marketplaces and large-scale commerce. AI has also changed how I design — I increasingly use tools like Cursor to turn ideas into working product experiences, validate them directly in the interface and stay much closer to implementation than a traditional design handoff allows.

I work best with teams that want a designer who can own a problem end-to-end and care equally about what gets built, how it works and how it feels.